http://mixtape.cascadiaaudio.com Sun, 07 Mar 2021 22:04:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.5 Advertising Week & Google are pleased to introduce Marketing Mixtape, a marketing podcast mini-series with the latest industry stories, insights, and announcements to help you be ready for what comes next with your digital transformation.  Advertising Week clean Advertising Week richardlarsson@icloud.com richardlarsson@icloud.com (Advertising Week) Copyright 2021 Google and Advertising Week Presented by Google and Advertising Week http://mixtape.cascadiaaudio.com/wp-content/uploads/2021/01/marketingmixtape_final_3000px-1.jpg http://mixtape.cascadiaaudio.com http://mixtape.cascadiaaudio.com/whats-next-for-b2b-and-the-digital-first-culture/ Fri, 05 Mar 2021 16:14:39 +0000 http://mixtape.cascadiaaudio.com/?p=71 Continue reading "What’s Next for B2B and the Digital-First Culture"

]]> Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.

]]> Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry le... Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.
]]> Advertising Week 1 6 18:50 http://mixtape.cascadiaaudio.com/whats-next-for-retail-customer-insights/ Sun, 28 Feb 2021 19:51:00 +0000 http://mixtape.cascadiaaudio.com/?p=61 Continue reading "What’s Next for Retail and Customer Insights"

]]> Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.

]]> Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.
]]> Advertising Week 1 5 22:43 http://mixtape.cascadiaaudio.com/whats-next-for-finance-automation/ Sun, 21 Feb 2021 18:12:19 +0000 http://mixtape.cascadiaaudio.com/?p=58 Continue reading "What’s Next for Finance and Automation"

]]> Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs, Chief Marketing Officer at Intuit; Eileen Kiernan, Global CEO at UM Worldwide; and Rob Pierre, CEO at Jellyfish to help you be ready for what’s next.

]]> Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs... Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs, Chief Marketing Officer at Intuit; Eileen Kiernan, Global CEO at UM Worldwide; and Rob Pierre, CEO at Jellyfish to help you be ready for what’s next.
]]> Advertising Week 1 4 23:35 http://mixtape.cascadiaaudio.com/whats-next-for-travel-the-customer-journey/ Sun, 14 Feb 2021 14:49:40 +0000 http://mixtape.cascadiaaudio.com/?p=55 Continue reading "What’s Next for Travel and the Customer Journey"

]]> Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer at Havas N.A.; and Parks Blackwell, VP, Marketing at PMG, to help you be ready for what’s next.

]]> Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer at Havas N.A.; and Parks Blackwell, VP, Marketing at PMG, to help you be ready for what’s next.
]]> Advertising Week 1 3 22:53 http://mixtape.cascadiaaudio.com/whats-next-for-auto-measurement/ Sun, 07 Feb 2021 19:51:28 +0000 http://mixtape.cascadiaaudio.com/?p=53 Continue reading "What’s Next for Auto and Measurement"

]]> Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.

]]> Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Z... Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.
]]> Advertising Week 1 2 23:02 http://mixtape.cascadiaaudio.com/industry-at-large/ Mon, 11 Jan 2021 21:21:26 +0000 http://mixtape.cascadiaaudio.com/?p=32 Continue reading "What’s Next for the Industry at Large"

]]> Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.

]]> Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Th... Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.
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